The story of Novamobili begins in 1953, when the young Alfredo Battistella, after learning the secrets of the woodwork in the laboratory of a great master craftsman, is purchasing on behalf of a small shed and began producing furniture of high quality, working side by side with his employees and friends. These were years of great work and enthusiasm, time of new technologies and new market trends that Alfredo Battistella, thanks to his innate entrepreneurial spirit, testing and adopting in its company by creating research groups and style, has rapidly become a major reality of Italian quality furnishing reference with an excellent price / quality.